IMG_5319.jpg

“How you do anything is how you do everything.”

Nick Anderson is a professional food photographer and lifestyle filmmaker based in Milwaukee, WI

I started out in engineering, with a degree from college (and a full-time job), and quickly found out that wasn’t the career for me.

It wasn’t filling my soul with that fire and satisfaction I thought it would. I found out real quick that chasing around sunrises and sunsets in Colorado with my camera in the summer of 2016 was wayyyyy more fun. The dopamine rush it provided after I nailed a sunset shoot was AMAZING. After I captured a handful of National Geographic worthy sunsets, I realized how immensely time consuming this new hobby I had started was getting to be. Not to mention the monthly gas bill for my car had seen better days.

I decided to switch gears a bit. My love for cameras still remained but how could I focus my attention on something more approachable, and manageable from my home in Colorado. —Food. I can shoot food. Surely there’s an industry for that, right? Not knowing anything about…anything, I started shooting food. I started @forkinpancakes (now, @JEBBWEST) with the intentions of having a platform that I could grow and hone in my skills as a food photographer. I asked all the stupid and silly questions in the beginning to fellow food photography Instagrammers. I learned and I studied, every day before and after work, shooting when I could. I was fully prepared to “embrace the suck.” I knew I was going to be terrible at this food photography thing for a while, but it was only a matter of time before I emerged on the other side, confident with my work.

You have to “embrace the suck” — in everything you’re starting for the first time.

It wasn’t long before a few brands reached out to me on Instagram and asked if I could do some of their food photography on a monthly basis for their social channels. With A LOT of hard work, (before and after regular engineering work) I plugged away at this passion of mine. Late into the night and early into the morning most nights. I didn’t watch TV for a whole year (no joke). I was fully invested and committed to making this a full time thing. If only I could make the same amount of money shooting food as I do my engineering job, I could quit and make turn this passion into reality.

In February of 2018 (16 months later), I walked into my boss’ office and told him I was going to pursue food photography full time. He couldn’t believe I was serious. We talked for the rest of the day together and he couldn’t have been more proud of me for going after something I was so passionate about. We still talk to this day just to catch up. He was a great boss.

It was also a scary moment. Leaving a pretty kush job with all the bennys and a pretty damn good salary to potentially losing all your clients in a month and sleeping on a rug in the street. But I knew I would never reach my full potential if I didn’t go after the unknown: full time photography and videography.

It’s worked out pretty well for me. And I’m thankful for that. Beyond thankful I made that leap into the unknown of growth potential and ultimate satisfaction with the work I get to perform on a daily basis.

I’ve made some great connections in this rather small and insanely cool industry.

My wife, Kelsie and I currently live in River Hills (just north of Milwaukee) and we have a beautiful son named Beckham and a pup named Banks. Each day is different for me, and I love that. I love the variety of my work from shooting food all day in the studio, to filming lifestyle videos downtown Milwaukee. And filming a picturesque wedding on the countryside or helping out a restaurant re-do their entire menu photography, I’m so grateful to have the variety.

It keeps my creativity invigorated and my brain sharp.

I love the work that I do, and I hope you do too.


 

Services

Food Photography

Food Videography

Lifestyle Videography & Full Films

Photo Editing / Retouching

Food Styling Setup & Direction

Photo Retouching

Clients

Target

Calphalon

Greenridge Farm

Paleonola

Green Mountain Coffee Roasters

Good Food Made Simple

Pagels

Soozy’s Grain Free

Nuts ‘N More

Bulletproof

Rabbit Hole Distilling

Tapped Maple Syrup

Rost Coffee

Mad Minis